09 July, 2013

New Showbags for 2013 and Bertie Beetle's 50th Birthday

For many people Ekka wouldn't be complete without taking home a showbag or two. It's a tradition that started in the early 1900's and continues until this day. In 2013 we have 328 showbags with 27 new ones to check out. For people with a sweet tooth we are pleased to report that a traditional Ekka favourite, Darrell Lea, is back in 2013 with a range of showbags AND we have a special edition Bertie Beetle 50th Anniversary bag celebrating his birthday!

Photo courtesy of John Kruger

Bertie Beetle turns 50!

Everybody loves Bertie Beetle. Since his birth in Sydney at the 1963 Royal Easter Show, Bertie Beetle has become an institution. Show goers young and old cannot leave the Show each year without taking home a piece of him. Now in his 50th year, we look back at the makings of an icon.

Bertie Beetle was first formulated from the factory of Hoadley’s Chocolate in Melbourne in the early 1960’s. Bertie Beetle was devised as a means of utilising the unused shards of honeycomb from the production of Violet Crumble. You could say that Violet Crumble was Bertie’s Father.

Bertie first appeared as part of the Hoadley’s Chocolate Showbag in 1963 alongside Violet Crumble and Polly Waffle. This was back in the day when there were 30 odd showbags available, not the 327 you can choose from today. It took a few years before the little guy broke through but in 1972 he did it – a new look Bertie Beetle finally had his own Showbag. From here, there was no turning back. 

Decades have passed and the legend of Bertie has continued to grow. Today there are five different Bertie Beetle Showbags available with a sixth to be launched at this year’s Show. The Bertie Beetle 50th Anniversary Showbag will be available in 2013 only. The Showbag contains a mouth stuffing, gut busting, 50 Bertie Beetle chocolates plus the return of the famous Bertie Beetle Egg Cup. That’s a lot of Bertie Beetle, but as everyone knows – too much Bertie Beetle is barely enough!

Happy Birthday Bertie!

Here is a full list of  the new Ekka showbags in 2013, have a browse and add them to your wishlist on www.ekka.com.au.

Adventure Time
Angry Birds Group
Angry Birds Red
Betty Boop
Bertie Beetle 50th Anniversary Bag
Care Bears
Darrell Lea Liqourice
Darrell Lea Pig Out
Darrell Lea Rocklea Road
Despicable Me 2
Dorothy the Dinosaur
Jake & the Neverland Pirates
Minnie Mouse Boutique Bag
ModelCo Glow Baby Glow Tanning Showbag
Monsters University
One Direction
Paul Frank
Peppa Pig
Shop til you Drop
Skylanders Giants
Skylanders Spyro’s Adventure
The Regular Show
The Smurfs
The World of Cars
Ultimate Spiderman

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